Miami Hurricanes QB Tate Martell could benefit from NCAA NIL

The recommendation for college athletes to be able to use their own name, image and likeness to earn money is a huge step forward by the NCAA. The Miami Hurricanes player who could benefit the most is quarterback Tate Martell.

Miami Hurricanes quarterback Tate Martell will be one of the athletes to benefit the most from the change in the business model that allows athletes to monetize their own name, image and likeness. Social media was one of the biggest reasons that the NCAA chose to change the business model.

Anyone can be an influencer on social media. The antiquated reasoning behind not allowing athletes to use their name, image, or likeness to earn money in the past was that it was a benefit that an average student would not have. That view has completely flipped with the advent of social media.

Countless teens and young adults have an epic following on social media. Very few collegiate athletes have the following on social media that Martell has. Martell became a breakout star in high school on the 2017 Netflix show QB 1: Beyond the Lights. As one of the biggest recruits in 2017 Martell built his social media brand.

Using his name, image and likeness, Martell has built a following of 252,000 followers on Instagram and 149,900 followers on Twitter. Martell is dating Brazilian model and University of Miami student Kiki Passo who has one million Instagram followers. Martell and Passo could now create a joint Instagram account.

The website muchfeed gave a look into what Passo earns through her social media presence. Passo originally gained a following by modeling for Instagram mega influencer Dan Bilerzan who has a following in 23.7 million according to People Magazine. Passo’s Instagram presence took off quickly from there.