A fake NIL post about Miami's Malachi Toney takes the online world by storm

The post, shared by the X account "No3 Sports," claimed Miami's Malachi Toney has an insane NIL deal.
Jan 19, 2026; Miami Gardens, FL, USA; Miami Hurricanes wide receiver Malachi Toney (10) celebrates after scoring a touchdown against the Indiana Hoosiers during the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Jan 19, 2026; Miami Gardens, FL, USA; Miami Hurricanes wide receiver Malachi Toney (10) celebrates after scoring a touchdown against the Indiana Hoosiers during the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images | Mark J. Rebilas-Imagn Images

A fake NIL pitch graphic is making the rounds online this week and it is a good reminder that the internet is still way too easy to trick.

Fake NIL post about Malachi Toney goes viral

The post, shared by the X account "No3 Sports," claimed Miami's Malachi Toney was offered a package that included "$1.4M yearly" plus "$500k" for every additional season he stays at Miami, along with "unlimited use" of booster John Ruiz's private yacht and a private suite for Dolphins home games.

The "No3 Sports" account is a parody page, but the post still spread fast, racking up roughly 972,000 views and more than 9,000 reposts.

The account is a spoof on "On3," the national recruiting and NIL outlet. And the attribution in the post pointed to "PeteNokos_," a miss spelling that looks close enough to On3's Pete Nakos at a glance (and is also a separate parody account).

Why some fans fell for the fake post

In the current climate of college athletics, anything seems possible.

Ruiz has been one of the most visible boosters in the NIL era, and he has spoken publicly about his spending. Ruiz has said he has offered more than $20 million in NIL deals to athletes.

Toney just put together a monster 2025 season. He finished with 109 catches and 1,211 receiving yards while earning national recognition, including the FWAA Offensive Freshman of the Year.

The post was co-opted by a non-parody account

The bigger issue is how quickly a joke can become "truth" once it is not attached to the parody account. The claim jumped to other corners of the internet and reposted as if it were a real report.

X has tried to push labeling for parody and other accounts but the burden still lands on users to check what they're reading. The posts were rightfully given context and there was no harm at the end of the day outside of some rogue commenters (which unfortunately would have happened under any post for any set of circumstances).

At the end of the day, it's just one of the many reasons why the old saying "don't believe everything you read on the internet" is still so relevant.

And it should be noted that Toney would be worth every penny of any future NIL deal he cuts with Miami.

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