3 on-field sponsors that just make sense for Miami Hurricanes and Hard Rock Stadium

The Hurricane are staying home in the ACC so there won’t be any conference changes to the Canes’ field, but Miami could see a few new corporate stamps along the yard lines.

Oct 7, 2023; Miami Gardens, Florida, USA; Miami Hurricanes mascot Sebastian the Ibis leads the team onto the field.
Oct 7, 2023; Miami Gardens, Florida, USA; Miami Hurricanes mascot Sebastian the Ibis leads the team onto the field. | Jasen Vinlove-USA TODAY Sports
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2. NASCAR

Oct 22, 2023; Homestead, Florida, USA; NASCAR Cup Series driver Christopher Bell (20) celebrates at Homestead-Miami Speedway.
Oct 22, 2023; Homestead, Florida, USA; NASCAR Cup Series driver Christopher Bell (20) celebrates at Homestead-Miami Speedway. | Jasen Vinlove-USA TODAY Sports

NASCAR is worth nearly $700 million, which is well short of sports brands like the NFL and MLB, but the National Association for Stock Car Auto Racing started just four hours from Miami.

The racing brand has one of the most nationally, if not globally, recognizable logos and would make for an ideal image on the Miami Hurricanes' field.

Schedule

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