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Miami Hurricanes QB Darian Mensah enters rare NIL territory with brand new deal

Miami QB Darian Mensah just became one of the first athletes with a luxury watch NIL deal.
ByPatrick Previty|
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Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) looks to throw in the second quarter against the Virginia Cavaliers during the 2025 ACC Championship game at Bank of America Stadium. Mandatory Credit: Bob Donnan-Imagn Images
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) looks to throw in the second quarter against the Virginia Cavaliers during the 2025 ACC Championship game at Bank of America Stadium. Mandatory Credit: Bob Donnan-Imagn Images | IMAGN IMAGES via Reuters Connect

Miami quarterback Darian Mensah has landed a new NIL partnership before he takes the field for the Hurricanes this fall, signing with luxury watch dealer Derby Watch Supply to promote the Rolex Datejust. On3 lists his current NIL valuation at $2.2 million.

Derby Watch Supply specializes in buying and selling pre-owned luxury watches.

Darian Mensah signs with luxury watch dealer Derby Watch Supply to promote the Rolex Datejust

The Datejust is one of Rolex's most recognizable watch lines. Rolex first introduced the Datejust in 1945, and the company has it as one of its signature collections.

Mensah arrived at Miami after one season at Duke in which he earned second-team All-ACC honors and was a Davey O'Brien Award semifinalist. On3 ranked Mensah as the No. 11 overall transfer and the No. 4 quarterback in the 2026 cycle

Other notable NIL deals for top QBs in college football

  • Arch Manning, Texas: Manning's brand portfolio includes Google Gemini, Vuori, Red Bull and Warby Parker, while also expanding his Panini America partnership into autographed memorabilia. Manning has also been tied to Uber, Raising Cane's and EA Sports.
  • DJ Lagway, Florida: Lagway's deals include Jordan Brand, Gatorade, Beats by Dre and T-Mobile. Lagway also appeared on the deluxe cover of EA Sports College Football 26 and has added deals with Chipotle, Red Bull, Leaf Trading Cards and Mercedes-Benz of Gainesville.
  • Bryce Underwood, Michigan: Underwood entered college football with one of the biggest NIL profiles, including Beats by Dre, Celsius and Hollister.
  • Dante Moore, Oregon: Moore's NIL portfolio includes Nike, Beats by Dre and Panini America.
  • LaNorris Sellers, South Carolina: Sellers' deals include Beats by Dre, T-Mobile, Raising Cane's and Collegiate Legends, which produced a custom action figure for him.
  • Cade Klubnik, Clemson: Klubnik has had deals with Fred Caldwell Chevrolet, Rhoback, Celsius and Collegiate Legends.
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