One of the many slogans for Progressive Insurance is "name your price". Well let's hope the Miami Hurricanes asked for a big one.
Miami athletics has announced an agreement with the insurance company to have the company's logo on all Hurricanes home games at Hard Rock Stadium this year. Progressive will also be the presenting sponsor of the Miami-FSU game, which will be held in Miami on October 17.
Miami Athletics is proud to announce a new partnership with @progressive to elevate fan engagement and visibility surrounding the iconic UM-FSU rivalry.
— Miami Hurricanes (@MiamiHurricanes) August 27, 2026
Together, we’re setting a new standard for game day content & digital experience for college football’s ultimate showdown 🙌 pic.twitter.com/ppOwOreeap
“Few rivalries in college sports carry the passion, history and statewide significance of Miami vs. Florida State,” said Jesse Marks, University of Miami Athletics Chief Revenue Officer said in a statement released by the Miami athletics department. “Progressive’s partnership allows us to build on that tradition while creating an innovative model for how brands can engage with our fans. We’re proud to welcome Progressive to the Miami Hurricanes’ family by celebrating this rivalry.”
The Miami-FSU rivalry has held strong despite the Seminoles' struggles
It's no secret that Miami is up right now and FSU is very down. The Hurricanes have won 23 games over the past two seasons and advanced to the CFP Championship game in 2025. Meanwhile, the Seminoles have won seven games, none on the road and haven't made a postseason appearance since losing 63-3 to the Georgia Bulldogs in the Orange Bowl. Their football operations also seem to be poorly run and the program owes Mike Norvell so much money they can't fire him.
You would think at $10 million a year, Norvell would actually bother to release a depth chart, but that's neither here nor there.
What does matter is that the game still has relevancy. It's not where it was in the 1980s or 1990s, and it's probably unfair to suggest it will ever reach that level again, but both programs realize that there's more power in having a unified front.
It's fun for fans to suggest that Miami will outgrow FSU or vice versa, but that's not based on reality. In today's very real college football world, Miami and FSU are likely joined at the hip and where one goes the other should follow. The agreement with Progressive Insurance shows that the game still holds a lot of weight and if/when the next big conference realignment comes around, the FSU-Miami game will have a lot of appeal as both programs try to negotiate situations that offer more revenue.
Rivalries matter and in college athletics, adversaries can become quick partners when both sides stand to benefit. Oklahoma and Texas proved that when they negotiated their way into the SEC, and it's safe to assume that Miami and FSU have looked at that example and hope that it will pay for them in the very near future. This deal with Progressive Insurance is a good start.
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