Miami returns to Nike on massive 10-year deal worth more than $200 million

The University of Miami is returning to Nike on one of the most lucrative apparel deals in college sports history. It is a 10-year contract worth more than $200 million that takes effect with the 2027 football season.

University of Miami leaves Adidas for Nike

The agreement is worth slightly more than $20 million per year, with about two-thirds of that annual figure being paid in cash (roughly $13 million) and the rest coming in apparel. Adidas made a counteroffer after holding the contractual right to match Nike's terms by a Tuesday deadline, but it did not match the exact package.

Miami has been with Adidas since 2015 on a 12-year contract that pays a reported $6.5 million annually and expires next June. That deal was the longest Adidas had signed with a college program at the time and was worth more than $90 million overall. The Nike contract more than triples the yearly cash coming to Coral Gables.

Aside from Nike's unique arrangement with Oregon, where the company is based, Miami's annual payout is believed to be the largest allocation Nike has given a college program.

The extra money is expected to go toward athletic department costs, NIL support and, potentially, an on-campus football office building that is still in the early stages of planning. This is the type of deal that national brands make, and Miami is leaning into its recent football and basketball success to secure a brighter future.

Miami first signed with Nike back in 1987 and became the first university to put every sport under one single apparel brand. That partnership lasted through 2015, which was a span that included four of the Hurricanes' five national championships. Adidas took over for the next 11 seasons and will still outfit the program through the rest of the 2026 college football year.

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